... the time our founder, Janera Soerel, lived in Italy.
Every Friday, she would leave the city with a group of friends and, depending on the season, go to one of their beach, mountain, or country homes. Here they would eat, drink wine, talk, go for walks, and luxuriate in doing nothing. Ozio.
On Sundays they'd go back to Milan, live their full busy lives, and then do it all over again the next Friday. Maybe at a different house, or with a different composition of friends.
She launched SecondHouse to recreate that fulfilling town & country ritual, which enables members to disconnect, reconnect, and feel human again.