... the time our founder lived in Italy.
Every Friday, she would leave the city with a group of friends and, depending on the season, go to one of their beach, mountain, or country homes. Here they would eat, drink wine, talk, go for walks, and luxuriate in idleness. Ozio.
On Sundays they'd go back to Milan, live their full busy lives, and then do it all over again the next Friday. Maybe at a different house, and with a different composition of friends.
She launched SecondHouse to recreate that happy town & country ritual, which enables members to get out of the city regularly and connect to (new) friends and nature, hassle free.